Lenskart Recruitment 2023

We are looking for a highly motivated and experienced Product Marketing Manager to join our team at Lenskart. The ideal candidate will have a strong understanding of the product marketing lifecycle, as well as experience in developing and executing marketing strategies for consumer products.

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Responsibilities:

• Develop and execute marketing strategies for Lenskart's products, aligned with the company's overall marketing goals.
• Work closely with product managers, engineers, and designers to understand the product roadmap and develop marketing materials that effectively communicate the product's value proposition to customers.
• Manage the product marketing budget and track the ROI of marketing campaigns.
• Work with the sales team to develop and execute sales collateral and materials.
• Track and analyze marketing data to identify trends and opportunities for improvement.
• Represent Lenskart at industry events and conferences.

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Qualifications:

• Bachelor's degree in marketing, business administration, or a related field.
• 3+ years of experience in product marketing, preferably in the consumer technology industry.
• Strong understanding of the product marketing lifecycle.
• Experience in developing and executing marketing strategies for consumer products.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.